
MAKEDA | ESCAYG
MAKEDA | ESCAYG
MAKEDA | ESCAYG
Demo Reel
Dynamic strategic leader with four years of expertise in omnichannel content execution contributing to the generation of over $1.5 billion in gross sales on HSN (2024). Renowned for mentoring direct reports to achieve outstanding performance and actively enhancing organizational excellence in global workplace culture initiatives. Ability to align complex strategies with business objectives, ensuring sustained growth and innovation. My objective is to leverage my leadership expertise and twelve years of live retail television experience to drive innovation and elevate programming and viewer engagement.
My Quick Professional Stats
Unique experiences foster perspective, empathy, and innovation
Over $700 Million
Contributed to gross sales so far at HSN in 2025.
Over $1.5 Billion
Contributed to gross sales in 2024 at HSN.
12 years of
video driven commerce at a Live Social Shopping Company
9 years of
Leadership roles at QVC Group
60 direct reports
mentored and led direct reports—cultivating talent, driving performance, and fostering inclusive team culture.
5 years as an ERG leader
Community, Belonging and Cultural Transformation
20 years of
Professional experience
17 Industry Roles
2005-2025
3 Institutions of Higher Ed
Adjunct Instructor of Comunications
What I Bring to a Project:
I lead with empathy, vision, and purpose—building spaces where creativity thrives and people feel seen. My work across media, education, and workplace culture is grounded in emotional intelligence, strategic storytelling, and collaborative innovation. Whether producing live content, curating cultural events, or mentoring emerging talent, I bring heart and clarity to every room I enter.
- Emotional Intelligence & Empathetic Engagement- I listen deeply, lead inclusively, and foster environments where authenticity is celebrated.
- Strategic Communication & Storytelling - I craft narratives that resonate—across platforms, audiences, and lived experiences.
- Inclusive Leadership & Mentorship - I uplift others through guidance, trust, and shared growth, creating cultures of belonging.
- Adaptability & Resilience - I navigate change with grace, turning challenges into creative momentum.
- Collaboration & Influence - I build bridges across teams and disciplines, driving impact through shared vision.
- Creativity & Visionary Thinking - I imagine boldly and execute with intention—bringing ideas to life with purpose and flair.
This isn’t just a skill set—it’s a way of being. It’s how I build legacy, nurture community, and shape content that matters.
What Is It Like To Work With M.E.
Reccomendations From Others on LinkedIn
“Makeda is the kind of leader every team deserves. She doesn’t just manage — she listens. Whether mentoring direct reports or collaborating with peers, she prioritizes empathy and inclusivity, ensuring everyone feels heard and valued. Her willingness to initiate change and deliver honest, transparent communication fosters trust and psychological safety, making her a respected ally across the organization. ”
— Alissa MacTaggart, April 2025
“Her knack for building relationships is something I’ve always admired. She connects with people on a genuine level and uses those connections to make things happen smoothly and efficiently. She’s the kind of manager who makes work not just productive, but enjoyable. I’ve learned so much from Makeda and can’t say enough great things about her leadership style. She’s an absolute asset to any team.”
— Elana Cromwell, March 2025



